Mar17
Top 5 Things I wish businesses knew before building their website 0
- The purpose of the site. If you can’t articulate what you want your site to do for your business, it probably won’t deliver desired results.
- Customers don’t care about you or your products. They care about content that helps them solve problems or make smarter buying decisions.
- Start with a story, not the design. Architecting your information around your company’s story or message and then creating a design results in meaningful visuals.
- Customers don’t care about your org chart so don’t organize your content by departments. Structure your information the way your customers search and buy.
- “Clean and simple” takes more time and talent than big and messy. Designing a website that’s simple, clean and easy to navigate requires a clear purpose, concise messaging and sound information architecture. It’s easy to throw everything and the “kitchen sink” on your site and hope something sticks.
