Weber Communications http://kwebercom.com/blog Just another WordPress weblog Thu, 25 Mar 2010 16:39:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Top 5 Things I wish businesses knew before building their website http://kwebercom.com/blog/?p=1 http://kwebercom.com/blog/?p=1#comments Wed, 17 Mar 2010 14:34:12 +0000 Kelly http:/?p=1
  • The purpose of the site. If you can’t articulate what you want your site to do for your business, it probably won’t deliver desired results.
  • Customers don’t care about you or your products. They care about content that helps them solve problems or make smarter buying decisions.
  • Start with a story, not the design. Architecting your information around your company’s story or message and then creating a design results in meaningful visuals.
  • Customers don’t care about your org chart so don’t organize your content by departments. Structure your information the way your customers search and buy.
  • “Clean and simple” takes more time and talent than big and messy. Designing a website that’s simple, clean and easy to navigate requires a clear purpose, concise messaging and sound information architecture. It’s easy to throw everything and the “kitchen sink” on your site and hope something sticks.
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